Giving the Perfect Corporate Gifts - a Smart Gift Giving Guide for Busy Business Owners

As a business owner, you have a lot of things to think about, and plenty of things on your plate. When the holidays and special occasions roll around, gift giving etiquette and who to choose the perfect gift might not be top of mind. Even so, giving the perfect corporate gift is an essential part of running a successful business, and in many ways giving the wrong gift is worse than giving no gift at all.

Whether you are saying thank you to your biggest customer to welcoming your latest client to the fold, there are some clear guidelines to consider when choosing the perfect corporate gift. Perhaps the most important thing to keep in mind is that there is no such thing as a perfect corporate gift - the gift that is perfect for one customer may be wholly inappropriate for the next.
The more you know about your customers, the easier it will be to create the perfect gift to thank them for their business. A gift basket is always a great choice for corporate giving, but knowing what to put in that basket is the hard part. The avid golfer in your client list might be thrilled with a gift basket full of tees, golf balls, and green fee gift cards, but an individual with no interest in the sport would be wholly unimpressed. Your fishing buddy/corporate partner would surely love a fishing-themed gift basket, while his non-outdoors enthusiast colleague would not.

If you are lucky enough to know each of your clients well enough to craft an appropriate gift basket, half the work of corporate gift giving is already done. Unfortunately, many business owners are not so lucky. They may know a bit about the hobbies of their biggest customers and corporate clients, but far less about others on their gift list. Fortunately, there are some gifts that are always appropriate, no matter who the recipient is or what they like.

A customized and engraved photo frame is always an appropriate corporate gift. Just about every business executive has at least a few family photographs in their office, and that makes a high-quality photo frame a much-appreciated gift. If you want to make that photo frame even more special, you can use it as the centerpiece of a beautiful gift basket. Just place the frame in the center of the basket, and fill in the rest with a variety of simple but elegant items.

Gift baskets filled with an array of edible or useful items are always great corporate gifts as well. Everyone will appreciate a wonderful basket filled with fresh fruit, delicious chocolates or other gourmet treats. No matter who your clients are or what they like, you can find a gift basket that will thrill them and make them think of your firm fondly every time they see it.

There is no doubt that corporate gift giving can be a real challenge, but choosing the perfect gift does not have to take you away from your other duties. Learning about the clients on your gift list and choosing gifts that will always be appropriate for corporate giving can make the next holiday season easier and make your business more successful.


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